Print on demand (POD) technology has had its share of ups and downs since its introduction, but it appears that it has finally begun to fulfill its initial promise. The May 28, 2008 issue of Publishers Weekly reports:
The launch of “Indie Marketplace”, a new forum that will bring together readers, writers and publishers of independently produced literature, is an indicator for the future of book publishing and promotion.However, a single forum cannot change the publishing industry overnight, and the book publishing industry has lagged behind music and movies in constructing a new model for distribution of content and discovery and development of new talent.